http://www.adfutures.org Raising the bar in Online Advertising Tue, 07 Dec 2010 18:08:15 +0000 hourly 1 http://wordpress.org/?v=3.0.3 http://www.adfutures.org/?p=48#comment-5 Roop K Bhadury Tue, 07 Dec 2010 18:08:15 +0000 http://www.adfutures.org/?p=48#comment-5 Thanks for your thoughts Christian. Banners do offer some limited benefit to advertisers, in the absence of better alternatives. Generally however, end users do not like the idea of clicking through to another place...something banners are dependent on, by design. We believe that layered ads that permit users to stay on the web page and most importantly, do not overlay web content, are more effective than the presentation possibilities afforded by banner ads; even if they are served up with rich content...and we have some interesting data too ;-) Thanks for your thoughts Christian. Banners do offer some limited benefit to advertisers, in the absence of better alternatives. Generally however, end users do not like the idea of clicking through to another place…something banners are dependent on, by design. We believe that layered ads that permit users to stay on the web page and most importantly, do not overlay web content, are more effective than the presentation possibilities afforded by banner ads; even if they are served up with rich content…and we have some interesting data too

]]> http://www.adfutures.org/?p=48#comment-3 Christian Bartens Tue, 07 Dec 2010 01:24:57 +0000 http://www.adfutures.org/?p=48#comment-3 The statement is fundamentally wrong unfortunately but might be just attention grabbing strategy. Banners do have a positive impact on sales and in most cases are the only channel left to advertisers that offer some growth potential (i.e. cannot spend any more money on search) and we do have the technology and data to prove this is the case. Please contact us if you'd like to run another sessions investigating this issue from another angle. The statement is fundamentally wrong unfortunately but might be just attention grabbing strategy. Banners do have a positive impact on sales and in most cases are the only channel left to advertisers that offer some growth potential (i.e. cannot spend any more money on search) and we do have the technology and data to prove this is the case. Please contact us if you’d like to run another sessions investigating this issue from another angle.

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