This is a monthly event where our aim is to radically raise the level of debate in online advertising in the industry, kick up a bit of dust and enjoy some networking and breakfast. We have also initiated an associated blog on adfutures.org.
Come and join us in Melbourne on the 11th of December to hear Roop K Bhadury, CEO, Edgevertise, discuss:
“Why Banner Ads Suck!”
Some of the issues he will look at:
- How can you get the most bang for your buck from online advertising?
- What are the best strategies for 2011?
- Half of my advertising works. How do I work this out?
Online advertising is booming at the moment, but it is difficult to work out what the best strategies are, either as an advertiser, or as a publisher looking to derive advertising revenue. The field is changing rapidly, and this change is set to accelerate.
Roop is founder and CEO of Edgevertise, an exciting new online advertising technology. He has worked in business and information technology for over fifteen years. A passionate entrepreneur, this is his 3rd technology venture. He holds an MBA in Marketing and Master of Technology Management, and is currently undertaking a PhD in ‘Online User Engagement’ at the UQ Business School.
Roop will be joined by Sarang Pradhan (Edgevertise Investor and Product Evangelist) and they’ll take you through key elements of the Edgevertise product, explaining how this new form of advertising can deliver significantly greater returns for both online advertisers and web publishers when compared to most other online alternatives.
The discussion format will be somewhat free flowing allowing for a lively discussion among all present.
Every registrant will get $75 FREE Edgevertise Ad Credit (EdgeCredit) in addition to a copy of David Bateson’s 21 page guide to PR Marketing, titled ‘Ditch Your Marketing…and do PR Marketing instead!’
See you all on the 11th of December!
Roop K Bhadury and Sarang Pradhan
(along with the rest of the Edgevertise AdFutures Team)